Testimonials and Reviews

We are always trying to improve our customers’ experience.

Here are some comments, testimonials and reviews made about Miltons Jewellers and our teams in Chester, Liverpool & Birkenhead, given either directly to us or in places like internet chat-rooms, together with details of some awards we have won :

4th November 2018 : “We felt it important that we feedback on the excellent service we received from Miltons in St. John’s, Liverpool…Dear Janine, We cannot thank you enough for the time and attention that you gave us, whilst we shopped in Miltons St. John’s, Liverpool.  You were knowledgeable, friendly and took the time to understand our requirements.  Not only that, you were extremely patient and helpful during our period of indecisiveness!  We completely trust in the products and fair prices offered by Miltons and coupled with the exceptional service received, we will undoubtedly return. A big thank you to both you and your colleagues for the superb service – keep up the great work. Best regards…”

2nd November 2018 : “Hi Jim thank you for sorting the rings, we picked my perfect ring out of the selection this evening ! 🥂”

31st October 2018 : “Dear Mr. Haywood, I felt it wholly necessary to inform you of an incredibly kind, helpful member of your staff. His name is Terry, a doorman at your branch in Birkenhead Precinct. I had purchased a beautiful ring from this shop and was delighted. The dilemma was not this ring, but on a different ring I’d purchased elsewhere. A female member of your staff, kindly examined the ring for me, and at a glance, due to their being so professional, then told me that it was not hallmarked. At this, I was upset and very disappointed. Terry and staff gave me good advice, though I was in a state of anxiety, Terry reassured me, and indeed resolved the problem, taking time out of his own lunch break! Terry was incredibly helpful, very polite, and went beyond his call of duty. I have Rheumatoid Arthritis and Scoliosis, Terry was sensitive and patient with me. I simply cannot thank him enough. Such an asset I’m sure to the Milton company. He is truly a lovely wonderful smartly dressed giant of a man. Kindest regards, Xxxxxx Xxxxxxx. Ever grateful.”

31st October 2018 : “Hi H, just to say thanks again for yesterday. Two happy customers – they said you made them feel very special. Much appreciated.”

22nd October 2018 : “Purchased a beautiful Rolex watch for a special birthday, I found both Pauline and Claudia [at Miltons of St. John’s, Liverpool] extremely friendly and very knowledgeable about the item and on Miltons services which made my decision to
purchase from this branch . The process was efficient and I was made to feel confident about every aspect of my large purchase . I will visit this branch again without hesitation . Thank you.”

20th October 2018 : “Dear Nick, We made it to Chester and in the end I went for the yellow gold version of that [pre-owned] Boodles ring. Please pass on my thanks to your staff for adjusting it and making our visit a memorable one. I hope to return some day! Kind regards…”

19th October 2018 : “Just a little history for you to support the established reputation of your company. I bought my wife’s engagement ring from you in 1972, when your store was around the corner and this ring is still eye catching in its design and quality. Regards…”

18th October 2018 : “I really appreciated the kind guidance and patience shown to me when I was choosing a wedding gift for my daughter. I was served by Michaela [at St. John’s Centre, Liverpoool]. She provided a variety of necklaces in keeping with the occasion of the gift. Her professional experience was invaluable and her understanding of the importance of a mother’s wedding day gift was really appreciated. The result was my daughter loved it. Sincere thanks.”

1st October 2018 : Our colleague Janine at Miltons in St. John’s Centre received the following card from a happy client…

















18th September 2018 : “Hi Jim, Many thanks for your help!! I would like an 18” chain or longer so the two currently in Chester are too short 🙁 But many thanks anyway and yes I’ll definitely be buying from you as I’ve had excellent sales and after sales service from you whilst purchasing my last two rings!! Kind regards…”

14th September 2018 [generous comment from another pawnbroker] :”Xxxxxx and I have always felt Miltons are in a class of their own in setting a good example re ethics etc, compared to many of the bigger chains, and you are always so helpful to others such as ourselves.”

7th September 2018 : “Hi Jim, Just to let you know, I bought the yellow sapphire ring.  I am delighted with it. Thank you again. Yours sincerely,…”

3rd September 2018 : A lady and gentleman sent this lovely card after receiving some especially caring, personal service from our colleague Bernie at S.S.Milton Ltd of Church Street, Liverpool:

20th August 2018 : “This is a bit late but I came across your site and remembered I never sent a ‘thank you’ from last year when we brought our wedding rings. So, I would just like to say a big thank you to Paul from your Birkenhead shop. My now-husband and I had been ring shopping for months but just couldn’t decide on what I wanted and got a bit disheartened by all the pushy sales assistants we had come across. Your shop was recommended to us by a friend, so thought we would try our luck. On entering the shop we were greeted by your friendly door staff and started talking to Paul. He was really helpful and went above and beyond to make our time with him more personal than the other shops we had previously been to. He managed to match mine perfectly to my engagement ring and if you didn’t know better you would say they were a set! My husband didn’t want a ring at first but after meeting with Paul and seeing all they different styles he got one too – good work Paul, I was made up he got one too! We are now a year on from our wedding and our rings still look like brand new and we couldn’t be happier with them and the excellent service we received. Thank you…”

31st July 2018 : [from a pawnbroking client] “Hi, After speaking with a nice man last week about myself in hospital…Thank you for being so patient in this difficult time. Kind regards…”

13th July 2018 : “I’m always impressed with the service here [St. John’s pawnbroking department]….I’m in business myself and I like your no-nonsense approach, and you’re always polite and efficient.”

11th July 2018 : “Thank you for your help!!! I’ll definitely recommend your place to others! Best wishes,…”

20th May 2018 : “Hi Nick, To update that I went to the shop in Chester yesterday, and paid the £600 deposit with Kieran. Beautiful bracelet, just what I expected…Speak soon. Best wishes.

5th May 2018 : “Hi Haywood, just wanted to let you know I picked up the watch this morning and I’m delighted with it. Can you thank Janine and Phil for their assistance this morning? Best wishes…” [This same client then went onto an online watch forum and wrote about how he had got so much better value trading up to a Rolex Submariner at Miltons : “I found another 14060M on Haywood Milton’s website, for £4399. So for an additional £149 I was able to get a newer watch (2003), in better condition, with a bracelet, better movement, and a two year warranty. So an early start this morning for a trip to Liverpool I collected this…Haywood‘s team were excellent, and I couldn’t be happier with it.”]

5th May 2018 : “Thanks for all your help Jim, A pleasure doing business with you…Regards…”

30th April 2018 : [See letter below]



13th April 2018 : “Dear Jim, Thank you so much for your response to my email and offer to keep the earrings aside for me until I could visit the Liverpool shop. However, I have to advise you that I have now been into your shop in Chester (where I live) and purchased a pair of beautiful diamond cluster, rose gold earrings. I am absolutely delighted with them and can hardly wait to wear them for my wedding in July! Once again many thanks to you for your assistance. Kind Regards…”

9th April 2018 : “Dear Jim, I’m most grateful for all the trouble that you have taken to present a selection of rings for my best friend’s son. You have taken great care to match as closely as possible, his “wish list” and I think these rings offer him an excellent choice. After our earlier correspondence, and having looked a little at your website, read reviews etc, I had no hesitation in suggesting that they consider sourcing the ring from you – and your kind and prompt response proves that I was right! My friend is meeting up with her son at the end of this week – I forwarded your email as soon as I received it this afternoon, She is most grateful for your attention and is going to chat with her son, find out what he feels about vintage/recycled pieces. I have no idea whether he or his fiancee would like something completely brand new – or whether, as many young people do, they feel that there is a positive value attached to recycling natural resources…I will be in touch as soon as I hear to let you know – meanwhile, let me thank you again for your kind assistance and wonderful service. Best wishes…”

5th April 2018 : “Hi Jim, I just wanted to thank you for your service once again. We purchased the ring on Tuesday along with a palladium ring for my fiancé. We collected them both today. It compliments my engagement ring lovely. Kind regards…”

2nd March 2018 : Not a testimonial as such, but we have to celebrate our colleague Pauline of Miltons in St. John’s Centre, Liverpool. Today she received a box of chocolates from one couple and a bunch of flowers from another client, in both instances because they felt her service was outstanding. Well done Po!

22nd February 2018 : “Hi…we bought a ring on Saturday for a special birthday present. Pauline assisted us in the purchase. We are not seasoned jewellery buyers and had quite a firm budget. Pauline was really helpful and sensitive to this. We were very impressed with the staff support and the speed of service…adjustments were made within an hour so we could take the ring away that day as we do not live locally. Altogether a really good experience. We are immensely pleased with the ring and the service and would recommend without hesitation. Special thanks to Pauline.”

22nd February 2018 : M.S.Milton Ltd in Birkenhead received the following card. We do not know if it was a pawnbroking or sales client, but how very kind of them to express this :


20th February 2018 : “Thanks for the response Jim, much appreciated. We’ve bought a few items from you now, and have been delighted with all…I’m now on the hunt for a great example of a full diamond eternity ring….don’t worry the team are aware, and I’m stalking the website! Speak soon…”

17th February 2018 : “We’d come all the way from Leeds after being recommended to Miltons by my father. The service Pauline gave us was fantastic!”

13th February 2018 : “Xxxx and I e-mail to place on record our warm appreciation of the Help, hospitality and welcome extended to us at your Chester Store yesterday. All of your team there could not have been more helpful and patient. I think we all now have a better idea of the type of ring Xxxx would like for her birthday and she is trolling through your website today. We would be most grateful if you would thank your Chester Team again for all their hard work in trying to find exactly what Xxxx is looking for. Warm regards. Xxxxx and Xxxx.”

2nd February 2018 : “Thank you so much for all your emails and all the help we got in both your shops. We were served by Alan and bought a ring, absolutely over the moon…”

6th January 2018 : “Alan & Sophie [Miltons Birkenhead], Just a line to thank you both for your time and patience when we bought Xxxx’s watch. Alan, we thoroughly enjoyed learning about Rolex watches from your considerable knowledge on the subject. Our very best wishes for a happy, healthy 2018. Xxxxxx and Xxxxx Xxxxxx”

3rd January 2018 : “To Pauline [Liverpool St. John’s Centre], for all your help – you’re a star. From Xxxx and Xxx”

28th December 2017 : “Hi Jim, Thank you very much for your help. I met with Linda this morning and I actually purchased a different ring, which is simply beautiful. Linda and your other staff [at Miltons of Chester] were wonderful, especially your doorman Mike who was great with my two little boys. I’m sure I will be buying from you again in the future. My engagement ring was actually from your Liverpool branch…truly appreciated. Regards…”

13th December 2017 : “Thank you for putting aside the Tiffany Peretti ring. I took a look yesterday, the size was perfect, I loved it and bought it. The staff were very helpful and really lovely, wouldn’t hesitate to buy again. Have a good Christmas…”

6th December 2017 [while not relating to a business activity, we cannot help but celebrate our colleague’s actions] : “This is not an enquiry but a big thankyou. Today, 6th Dec,  a friend and I were helping an elderly gentleman who had collapsed onto the pavement close to your store. I went into your shop, explained the situation and asked if we could borrow a chair. Immediately a young man from behind the counter rushed out with a chair and we thought he was most kind and helpful. A few people had gathered there by this time and all said how impressed they were too.  Unfortunately we don’t know how the poor old chap who fell ill is but hoping that he’s being well looked after. So this email is to thank the young man from  Miltons and we wish him a happy Christmas and a successful happy New Year.”…”it was your Chester store, next to the Grosvenor Hotel. In fact, there were several people concerned and I’m sure we will I all think warmly of Miltons after that experience, your kind staff member is certainly responsible for that. Please pass on my thanks to him. Merry Christmas to you and all your staff.”

5th November 2017 : “We would just like to pass on our thanks to all the staff involved in helping us purchase our engagement ring. A special thanks in particular to Bernadette at the Church street store for going above and beyond in helping us find such a beautiful item.”

4th October 2017 : “Nick, Thank you for your excellent customer service. I purchased the ring yesterday. I did make them aware of your fantastic response rates via email and how you provided excellent service. Kind regards…”

25th September 2017 : “Morning Jim, Just wanted to thank you for all your help with my purchase of the ruby ring, called in Friday loved it, it was altered and ready for collection on Saturday. Miltons never disappoint, the lady who served me said that the Insurance valuation would be put in the post for me. Kind Regards…”

19th September 2017 : “Hi Haywood, Sorry for the late reply, and moreover, many thanks for deep-rooted knowledge & advice on the very treacherous dealings in pre owned world of Rolex…Miltons holds a great memory portion of my life, from looking in the windows as a child in the 60/70s at Omegas & diamonds, all beyond my grasp ! However, I’m thankful for Miltons St Johns, where I purchased my wife’s engagement ring in 2001 & our eternity ring in 2014… fantastic quality & value that catch many an eye. I was given a fabulous bottle of wine, Rioja grand reserve…Again many thanks Haywood, I’m with a view, for a 1ct solitaire for my wife soon, I’ll definitely be in touch If that ok with you…Kindest regards…”

8th September 2017 : “I just thought I should get in touch to say that I was in your Church Street shop the other day, bought a white gold chain and received brilliant service from Jim. He was really good.”

6th September 2017 : “Once again I would like to thank Margaret at St.Johns Liverpool for the excellent service. Nothing too much trouble. Also the gentleman in the workshop that adjusted her Rolex. While we were there we purchased a diamond ring which was perfect. Yours…”

5th September 2017 : “Lindsey, Thank you so much for looking after us and helping us when choosing the girls’ watches. Take care! . . .”

5th September 2017 [ received from a customer who wanted help with a problem, after pawning her jewellery elsewhere ] : “Hi Jim, Thank you for your kind email. It is very nice to receive such a helpful yet empathetic reply. It is very rare these days I find. I will do as you suggested.  With my greatest gratitude…”

2nd September 2017 : “Hi Nick & Jim, Just letting you know that I made it to both stores today and I ended up making a purchase with Pauline at St.Johns. Thank you for putting the lovely Halo style ring aside at your Church Street store but it wasn’t quite the ring for me. I’ve chosen a solitaire which I’m absolutely made up with albeit a few £hundreds more but it’s fab and Pauline who sold it to me was fabulous too! She knew her stuff and made me feel I was purchasing the right ring for me. Please can you pass this High Five ✋ or a Success Story onto her manager for next time she has her 1-1 or review with them? She is a really lovely lady & a great saleswoman and she went to a lot of effort for me and helped me make that big decision/purchase. I’m glad I made the journey today even though I had my kids with me who were well looked after by the lovely security guy there (the one with the huge hands/fingers!) He was great! Kindest regards,…”

26th August 2017 : “I would like to thank Mr. Langley at St.Johns for the excellent service . . . nothing was to much trouble for him THANK YOU”

24th August 2017 : We wouldn’t normally do this, but a customer from Seattle, USA, asked us if we could put aside a Links of London bracelet which we had for sale, until she could arrange its collection. Her husband subsequently diverted from a business trip to Germany to come and buy it — “extremely happy that Miltons were so accommodating.”

11th August 2017 : “I am so shocked and happy to find that family values still mean something today…So thank you so very much. Kind regards…”

8th August 2017 : “I didn’t manage to get to [Miltons in] Chester on Friday, however I did make it to Liverpool and went to Miltons there.  I purchased a lovely ring from there.  Thank you for putting the ring aside and sorry I didn’t make it in to see it. Regards and thanks…”

1st August 2017 : “…your reputation is second to none.”

26th July 2017 : “I have received extraordinary service during the formal Valuation of 10 items of jewelry. Thank you so much Mark (and valuer Nick!) for such a personal and professional service. With the detailed notes and photographs, as well as the automatic Insurer Valuation registration online, I feel safe knowing that I will very soon be covered correctly. From initial online contact regarding valuation information to the 1:1 Church Street service and collection of my rings today, I am one VERY happy customer and will return soon! Thank you x :D”

23rd June 2017 : “Thanks Mark…I have my beautiful pieces and I will see you soon when I have decided on the necklace. Thanks for such GREAT service…”

23rd June 2017 [Sometimes things go wrong at all jewellers. A client at our Chester store had bought a diamond and sapphire ring which turned out to have a fault. The manager chose to have it completely remade and after the client had collected it he followed up, to ask if they were happy] : “We are! Having had another look when we were home, it is very impressive how close they have made it to the original.  Thank you once again for your efforts. While the situation was not ideal your diligence has made it a lot easier for us and is much appreciated.”

16th June 2017 : “…the service from Kieran and Jane [assistants in Miltons of Chester] was the best service I’ve ever had. I had gone to XXXXXXX the jewellers and was treated badly. I’m going to tell everyone they should come to you now!”

20th May 2017 : “Oh I LOVE it! More than any of my diamond jewellery, this is just so personal, thankyou SO much!” [this was a high profile client of Miltons, for whom our in-house Goldsmiths had created a unique piece].

16th May 2017 : “Hi Jim, Just a quick note to say thank you and what a pleasure it was to do business with your staff. I shall highly recommend your company in the future. Kind regards…”

12th May 2017 : Miltons of St. John’s Centre is awarded the title “Outstanding Independent Retailer” in the Liverpool Mystery Shop Awards, scoring 100% in a comprehensive mystery shopper test.

28th April 2017 : “You are amazing, thank you so much!”

13th April 2017 : “Hi Jim, I just wanted to say a big thank you for all your help both via email and in person and to Nick. You have made the whole experience so easy, straight forward and enjoyable. I will treasure my diamond forever. I will recommend your shops to everyone I know lol. Only trouble now is I’m not looking where I’m walking as I’m staring at my ring lol! I will be back for another purchase soon I’m sure. All the very best…” UPDATE : our sparkling client saw her testimonial here and generously went on to add : “As you have put my thanks on your website can you also add….I just wanted to say how very pleased and grateful I am at the amazing prices you offered me for my jewellery as a part exchange. Your customer service, knowledge, expertise and most of all your patience and understanding far exceeds any other company I have used before & I live by Birmingham jewellery quarter. I will now always travel to Liverpool for any future purchase as Miltons just can’t be matched. You really care about your customers and Jim especially goes the extra mile, replying to my emails on his days off. He is a credit to the company and thanks to him and Nick especially I now own the engagement ring I’ve always dreamed of. Happy easter to you all xx”

31st March 2017 : “I have had great service in both your Liverpool store and the one in Chester.”

8th March 2017 : “Many thanks for your kind and detailed reply…It is greatly appreciated, as is your advice regarding the bracelet length…I am hoping to be in Chester next Wednesday, and will call to see this bracelet (and perhaps one other) then . . . If that is acceptable. I am very familiar with the Chester shop, and Karen there, who is delightful. My best regards…”

26th February 2017 : “Thank you so much for your help.”

17th January 2017 [from a pawnbroking client whom we helped in a way he wasn’t expecting] : “Thank you for your prompt replies and options I genuinely thought it would be a case of sorry nothing we can do…,I would like to take up the option…I will be in sometime towards the end of the week, thank you so much for your help with this matter it is greatly appreciated. Kind regards…”

17th January 2017 : “I am finding it very difficult to express my appreciation at both yourself and Haywood’s approach to my problem within an e-mail; whilst one would hope for some form of customer service when purchasing such an exclusive item as a Rolex watch-both your service to myself and Haywood’s approach to the solution are an absolute credit to Miltons. I can honestly say that when considering the purchase I had no inclination of where to start, until a friend recommended Miltons-how fortunate I now consider myself that I took that advice…your service, integrity and honesty…very happy to recommend Miltons to anyone.…Again may I express my gratitude for your attention…Kindest Regards…”

16th January 2017 : “Hi Jim I picked up my ring Saturday.  It is lovely.  In my excitement I did forget the valuation certificate for of insurance purpose could this be sent on to me by any chance? …Thank you so much hopefully I will be back next year for a bracelet.  Thank you and your friendly staff and a very endearing security guard. Well done all round. ”

24th December 2016 : “I just wanted to say an extremely belated thank you…Our valuation was completed quickly and professionally and my husband stated the service he received in your store was very good…based on your communication with us and the subsequent in store customer care, we would definitely consider and recommend you for future business. Kind regards and best Christmas wishes…”

16th December 2016 : “Thank you for very quick and exceptional costumer service. I wish you all at Miltons a merry Christmas.”

8th December 2016 : “Just to let you know that a friend of mine bought a Rolex from your Birkenhead branch last week. She said to pass on that the staff were ‘fabulous’ and the service ‘second to none’. And trust me…that is praise!!”

30th November 2016 : “Just collected a ring purchased from Birkenhead store.  Yet again another excellent service. Staff as usual are very helpful and cannot do enough for you. Very pleasurable experience shopping at Miltons as always. Also had a ring previously purchased re-dipped. Both rings are beautiful. Many thanks, Mrs B………”

26th November 2016 : “In a time when it seems a fuss is rightly made when poor service is received but excellent service is just considered the norm. I’d like everyone to know what an excellent service is provided by Miltons in Liverpool both by Haywood himself and one of his colleagues, Phil. The help and advice from both of them I received was invaluable. In store Phil was attentive, knowledgeable, and courteous – everything needed to make the visit such a positive experience.” From the same customer, but addressed directly to us now : “Just wanted to thank you Haywood and also to your colleague Phil. Phil is a credit to you and your store. He was helpful, knowledgeable and courteous. He’s exactly the reason why I’d recommend you to others and look at buying from yourself in future…Many thanks once more for such a positive experience.”

26th November 2016 : “Completed several transactions, both buying and selling with Miltons over the years. An extremely professional outfit and if you check out their prices they are usually cheaper than the other dealers…Part of due diligence is buy from a trusted source, if you go to Milton’s they effectively do the due diligence for you.”

18th November 2016 : “…can I just pass on my thanks for your endeavours and especially how I was treated by Pauline and the staff on weds and earlier today. As a business owner myself I’d just like to say what a pleasure it was in dealing with you and your staff. I will definitely use you again. Kind regards…” 

5th November 2016 : “Thank you for all your help with my purchase…”

30th October 2016 : “Again, Miltons, an absolutely fantastic service!!! Twelve months ago had a fantastic service when we bought my engagement ring from Chester, yesterday a brilliant service from Janine at St. Johns Street Liverpool when we bought my wedding ring.  Brilliant. …Ring is lovely and finished off with brilliant service. Thanks Miltons.”

11th October 2016 : “All done and I can only thank you again for compassion with this. I will certainly be back…”

29th September 2016 : “Great service again. On Tuesday I had the pleasure of spending an hour buying a lovely [Rolex] Submariner from Phil in Liverpool. Really pleased with the watch, makes a tick off my bucket list right now. I will buy a pepsi GMT II at some point in the future but I think I will slow up for now…The service from Phil was great, and he shared a few tips that will help me not make mistakes as I grow the collection over the years…I’ll be back.”

26th September 2016 : “Many Thanks for your info , 1st class service !”

21st September 2016 : “Thanks for your help with this matter, it’s very much appreciated. As I said in my letter we had such a laugh with the staff they were lovely and very helpful. Part of the joke was that we had the money but couldn’t get it out of our accounts to make the payment. When we finally got the money out and paid the cash I’m sure we all felt relieved. It was such a carry on that we received a bottle of champagne for our efforts and had a photo with them all. So it was a very enjoyable experience…Once again thanks for your assistance. I love our purchases and we will be back next time we’re in England. Kind regards…” [This lovely customer had come from Western Australia!]

20th September 2016 : “Thank you for the time you took to speak to me and also for replying in writing…I also appreciate the detailed information regarding my watch…I can assure you that I would have no hesitation in using Miltons again or recommending you to anyone I can for either pawnbroking or indeed looking to purchase a Rolex, as from our correspondence and your website, you / your company are obviously experts in the field. Many thanks…”

19th September 2016 : “Thank you very much I really appreciate your help.”

17th September 2016 : “I purchased the unworn Stainless and white metal [Rolex Datejust] for £4599 with absolute delight. I also decided to purchase the yellow gold and stainless diamond champagne face and bezel from 2011 for £7695 which was in gorgeous condition. So now, having never owned a Rolex before, I have three inside one week! Again your staff were excellent, Mark and Karen in the shop were helpful courteous and not in the least pushy. I suspect a nice Sports now is in the sights in the next 6 months! thanks again…”

16th September 2016 : “A massive hit with [wife’s name] which left her in tears and speechless. It’s the perfect gift for the perfect lady. Once again, thankyou so much for your advice and generosity.”

14th September : “I just wanted to write to compliment the service received from your Birkenhead shop. We purchased a ladies 2005 Rolex from there on Saturday 10th September and we were looked after by Alan, the store manager. His knowledge of the Rolex brand was extensive, and the way he presented the choices to us was a pleasure. I really felt like we were purchasing a 20 grand Rolex, not a 4 grand second hand. Your service does you credit and I shall be rewarding the service by looking out for a similar year, Mens 36mm with the Jubilee bracelet in either Steel and white gold or yellow gold, and do not intend to go elsewhere. So thank you for this, and I wish this professional business the very best in the future.”

13th September 2016 : “I have used your [pawnbroking] services on a number of occasions when required and have always been extremely happy with the facility and service and would continue to be happy to return as a customer in the future or indeed recommend anyone needing your facilities to you.”

8th September 2016 : “No matter which Miltons I go into, I always seem to get fantastic service…thankyou.”

1st September 2016 : “What a beautiful bracelet. I have definitely made the right choice. Please thank your team for packaging it in a beautiful box, the look on her face when she opens it will be priceless. Once again, thank you for great service and such generosity.  You’re a gentleman. Kindest regards…”

24th August 2016 : “No matter which Miltons store I go to, I always seem to get fantastic service.”

2nd August 2016 : “Just a quick email to thank Pauline for her wonderful service in buying our engagement ring. We will certainly come to you for wedding rings & highly recommend you with the standard of your service. You made our day even more special…I truly understand the concept of good manners and good service especially from Pauline & Your staff that went above normal levels…Kind regards …”

27th July 2016 : “I visited Miltons, Chester recently to sell a considerable amount of gold and received the most professional and polite service from Keiran and Mark. There was a large amount of jewellery to sort out and not once did I feel it was a burdon to them, as it did take a considerable time. After visiting a couple of local jewellers afterwards, I really wouldnt go anywhere else in Chester as I felt they were completely trustworthy and competent with what they advised me and in view of our circumstances, Keiran was extremely respectful and courteous of how he dealt with our transaction.”

June 2016 : Miltons of St. John’s shopping centre is one of only 17 businesses to achieve 100% in Liverpool’s 2016 Mystery Shop Survey — out of 200 visited in the city centre! The officially “Outstanding” result is all the more remarkable as the store has achieved it for two years running and at least four times in the seven years the survey has been run.

16th June 2016 : “Alan, thank you for all of your help and your generous gift, we really appreciated it.”

13th May 2016 : “I would like to thank you for Miltons . . . My mum has dealt with Miltons since she was a young girl and has continued to buy her jewellery all her married life. My mum and I would like to highlight your amazing staff at 149-150 St Johns Liverpool. They are so lovely and friendly and always go the extra mile to help you. Miltons is a shop were we feel relaxed and at home and were we find top quality jewellery. My Mum would like to mention Sue [Miltons of Church Street] who welcomes her with a warm and friendly smile and I would like to mention Donna who has a very gentle spirit and is always very helpful when we call into the shop.”

5th May 2016 : “Thank you…I also appreciate the service from the members of staff yesterday.”

1st April 2016 : “I would like to leave some feedback on the excellent customer service I received at the St John’s store in Liverpool. After searching online for a vintage ring I finally found the one I was interested in. Alan Lxxxxx was really friendly and helpful when I needed information about the ring and payment. I left after paying a deposit, safe in the knowledge that, upon my return the ring would be resized and ready to go. I returned a month later and Alan remembered exactly who I was and my background story and I was even sent away with a bottle of champagne! A most unexpected surprise. Anyway, not to babble on for too long but I felt compelled to leave feedback because I appreciate that it’s the little touches (friendly, positive attitude) and great customer service that make all the difference to your shopping experience. I will recommend in the future. Thanks.”

25th March 2016 : “I was upset and embarrassed because I thought my pawn ticket had run out. I was so relieved that your colleagues were able to recover my items and help me replace my lost ticket. I was delighted by the service and how compassionate the girls were towards me when I thought I had lost everything. They really are a lovely bunch!”

15th March 2016 : “The [pawnbroking] service has been exemplary, the staff friendly and obliging…it’s really helped me out of a tight spot with [a very nice purchase]…so this has been a life-saver. I’ll be using you again definitely for my next emergency! Thanks again…”

12th March 2016 : “Janine was very polite and the service was excellent. People are always too quick to criticise and not give praise where it is deserved. We were both absolutely delighted in the way we were treated from start to finish and the service was very professional. I wanted to contact a manager to make sure you knew how pleased I was.”

23rd February 2016 : “Thank you so much for putting the ring to one side for me, I got it today . Can I just say the staff in your Church Street store are amazing, have been served by the same staff quite a few times and they really know they meaning off customer care. Thanks again…”  Following our response, the client generously added “Thank you so much for your lovely message, I really meant what I said your staff in your Church Street shop really are excellent so friendly, helpful and polite especially Wendy. Thank you again for taking the time to email me it means a lot. I will enjoy my beautiful ring it goes lovely with the beautiful diamond platinum cross and chain I also bought from Church Street. Kind regards…”

3rd February 2016 : “Thankyou for your great service…I would like to thank your team, especially Michaela and Janine, on when I came to buy my watch last week. Both ladies were very patient and professional as I couldn’t decide on my choice. I love the watch and it’s perfect. Thankyou, kind regards…”

31st January 2016 : “Not so much an enquiry more a thank you note. I visited St John’s on the 26th Jan 2016. Dealt with Alan Lxxxxxx who was pleasant and professional throughout. I did buy what for me was a very expensive watch; so a job well done by Mr L. I chose Miltons to deal with because of Heywood Milton. I have read a number of his threads and responses on the TZ watch forum and was impressed by his open approach and willingness to help. Did I get the bargain of a lifetime? No, but I do think I got a fair deal from a reputable and knowledgeable source that will be around in the future should anything go wrong. Unlikely in my opinion but you never know. Thank you to all who helped a bloke who looked as though he should have been on a lakeland fellside ( and I am being kind with that description ) rather than in the centre of a cosmopolitan city like Liverpool. All I can say is that it had been a trying journey to get there. Worth it though. Thanks again…”

12th January 2016 : “Great to meet you and Phil for a wonderful transaction. A pleasure, and in retail unfortunately a rare one, to speak with someone so well informed and then see your beautiful vintage [Rolex] Milgauss. Thanks again for all your help.”

8th January 2016 : “Thank you so much for repairing the bracelet so quickly…Most kind of you.”

29th December 2015 : “My son in law has also just bought a very pleasant used Rolex for my daughter from Mr. Milton’s establishment and had nothing but positive feedback.”

14th December 2015 : [from the co-ordinator of the UK National Association of Jewellers’ Institute of Registered Valuers] “Merry Christmas, Haywood. Thankyou so much for all the help you give to IRVs throughout the year.”

20th November 2015 : “To Haywood, who must be one of the kindest men on earth – and patient, too! Thankyou very much for organising the earrings – for XXX XXXXXXX XXXXXX and me too! Nick has really looked after me, and I adore the ones I found. Thank you, thank you and very much love, XXX   P.S. And fizz!! Extra thanks for making it feel even more special. x”

10th November 2015 : As pawnbrokers we lend money to people for all sorts of reasons. Many times we help people when they need it most. There can be nothing more gratifying than  this card, received today. I just wish that we could identify the customer in order to thank him/her directly :




18th October 2015 : “You will now probably be aware that we that have bought this ring from your Church Street store, it was a perfect fit in every way and we couldn’t resist it! The staff were extremely helpful making the whole experience a pleasure, but I cannot conclude without informing you of how helpful Jill was at the Other store [ Gill at St. Johns ] she went out of her way to help us ( daylight lamp, advice, selecting other rings, changing the room we were in, I know I was fussy).
We are so pleased with our 35th Wedding Anniversary purchase and will definitely be back despite the tight parking space on Queen Street car park!!!!
Many thanks…”

5th October 2015 : “Went to Chester today, Alan was amazing and the others in the team made it a family affair all helping to find the rings in my list to try .. My engagement ring is amazing .. Thank you team Chester x”

5th September 2015 : “I wanted to send this email to say how very helpful and supportive Karen, from your pawnbroking department in St John’s Centre is. She made the emotional situation of having to sell some jewellery so much easier. I had to pawn a piece of jewellery recently and each time I have been into your shop I was put at ease and treated with respect by your staff, which is very important to your customers and I just felt I wanted to say thank you Karen for your consideration.”

26th August 2015 ; “Just to say thanks for that, Queen [Maria in our pawnbroking department!]…..was much appreciated. And the man who fix my clasp at Christmas. Thanks a lot.”

11th August 2015 : “I have just returned home from a visit to Chester. Whilst there I visited your store and purchased a pre-owned Rolex Submariner gents watch. The staff who attended to me were ‘Sue’ and ‘Michael,’ ably assisted and supported by ‘Mark’ who was ‘minding the door.’ Despite quickly christening Sue as ‘Auntie Wainwright,’ (a character from the television programme ‘Last of the Summer Wine’), I was treated courteously and respectfully by everyone during my visit and they demonstrated a professional knowledge of the product far in excess of what I expected from sales staff. I found this extremely helpful. – I can only describe everyone as fantastic and I wish to commend them in the highest possible terms to senior management. I look forward to the pleasure I know I will now derive from wearing my ‘new’ Rolex and I am sure I will be seeing you all again. – Thank you.”

10th August 2015 : “Thank you for very prompt reply and excellent service…Many thanks again.”

22nd July 2015 : “…would like to thank you in the quick and professional way in which you handled buying our 2 Rolex watches today. We were a little apprehensive in the thought of selling the watches but you very soon put us at our ease. We made two good decisions 1 buying quality watches in the first place & 2 was finding you and Miltons to sell them to. Many many thanks…”

21st July 2015 : “…I jumped in the car, popped over to Chester from Suffolk and experienced fantastic service from your staff when buying a watch for my wife. Well worth the 450 mile round trip.”

27th June 2015 : “What can I say, you guys really are the best. Perfect 🙂 Please pass on my sincere gratitude to Haywood. Many thanks…”

25th June 2015 : “Just want to leave a testimonial for you guys. I was just out for lunch with my wife in Liverpool, we have 1/2 hour to spare so we popped into St johns shop. The staff were extremely friendly and helpful as I was really just browsing. But we ended up buying a two tone sub! And I cannot stop looking at it. Your staff were the reason I made my purchase, Thank you very much for making belated Fathers Day!”

16th June 2015 : “Thanks SO much. I really didn’t want to sell my watch and it wasn’t until you explained about pawnbroking that I realised I had options…Speaking with you on the telephone was really useful and that’s why I came in to do it. I hope to be back for it in a couple of months, as my wrist feels naked without it! Thanks again.”

16th June 2015 : “I can second Miltons as a superb place to buy from. I bought my wife a watch there a few years ago and the service was fantastic. ”

13th June 2015 : “Once again thank you for your excellent service.”

21st May 2015 : “Lindsey, Thankyou for the wonderful attention, great service. Regards…”

18th May 2015 : “My husband and I went to the Liverpool St Johns store to look for a diamond ring. We would like to say how good the service was. Our assistant was extremely pleasant and helpful without us feeling pressurised. After selecting several rings to try the assistant also brought us other suitable rings. After choosing one it was re-sized for me and available to collect in a couple of hours.
I would certainly return to Miltons in the future. Please pass our thanks to the assistant and store staff. The only information I have on the receipt is Sales No. 9.  Thank you.”

May 2015 : Miltons (Liverpool) Ltd in St.John’s Centre and S.S.Milton Ltd in Church Street, Liverpool receive outstanding results of 100% and 99% respectively in the Liverpool Business Improvement District 2015 mystery shopping exercise. This is the third time that the St.John’s store has earned 100%, having also won the ultimate “Store of the Year” award previously.

12th April 2015 : “had a problem with my white gold ring purchased liverpool august 2014. Took it to Birkenhead store. My ring now looks better than ever. The staff at both stores have amazing customer service skills. Aftercare sales excellent. I was recommended to you. Now i know why. Thank you for sorting out my ring without any fuss.”

8th April 2015 : “Aww, bless you, amazing man 🙂  Thank you ever so much for being so damn good 🙂 !!!”

30th April 2015 : “Hi, I just wanted to write to say thank you for all of the help I received at the Milton’s shop in Church Street, Liverpool last Saturday (25th April) . . .

When I visited your shop, I immediately felt better, the staff were really lovely, especially Laura who was really informative, explaining the different cut, clarity and colour of the rings which explained why some were more expensive than others, even though they might have looked much the same. She was never pushy, advising us to go and check other shops to see if there was something we liked more. I explained that we were looking in the price range of about £2000.00 and Laura showed us a great selection of rings but the band of the ring I really liked – a pear shaped diamond – was very small so Laura got us a price to resize and recover with 18ct gold instead of the 14ct of the original band, the cost of which was £100 and which Laura then explained that Miltons would be happy to pay.

We did go and look at some other rings as Laura suggested (she put the ring and instructions for alterations to one side for us while we looked) but none of them came anywhere near the ring I had seen at Miltons and I also found the other shops (Goldsmiths, Beaverbrooks) quite soulless and didn’t like the idea of having a ring the same as lots of other people so I returned to Miltons to buy the gorgeous pear shaped diamond ring we’d looked at previously.

Laura was on her break but we were served by a lovely lady who’s name we didn’t get but she had worked there for 35 years and was also really friendly and informative, she even tried to rush the alterations along so that we could pick the ring up the same day! The icing on the cake was that as we were leaving, we were given a bottle of wine by the staff to celebrate our “re-engagement” which was a lovely touch and was a lovely end to a great shopping experience!

I would be really grateful if you could pass on our thanks to the Laura and all of the staff and I will be recommending Milton’s to anyone on the hunt for a lovely piece of jewellery in friendly surroundings.

Thanks again.”

24th April 2015 : “I have had the most excellent service from your firm in particular from Mr Milton…thanks.”

24th April 2015 (from a repeat pawnbroking client who had once again reclaimed his very expensive Rolex Submariner) : “I have my own business and it is great to know I can walk into Miltons at any time and within five minutes walk away with £10,000 to help my cash flow. If I went to my bank I would have to have an interview, then “be especially nice to the Bank Manager” [we paraphrase our customer’s less delicate description!]  They would charge a £300 admin fee and there would be over £1,000 in interest. With Miltons over 1 month it cost me about £450. I am really pleased with the service.”

14th April 2015 : “Thankyou for the time and effort that you have given us over the last few years…..We are grateful for your help and kindness and the time that you have given to us. We hope that you enjoy this small token of our appreciation……”

5th April 2015 : “I have a couple of things from your Liverpool shops in the city centre and have always been delighted with my purchases. Many thanks.”

28th March 2015 : “Hi to all at Miltons. I recently bought a beautiful solitaire ring from St John’s branch and was served by Gill. I did a part exchange with some rings and I must say Gill was very knowledgeable and friendly in helping me to choose my ring. My husband and myself had travelled up from Cardiff for a special ring from Miltons and as I have shopped with you before, I was confident I would find something I liked and I did with Gills help. I’ll soon be back.”

9th March 2015 : “….the Chester branch were extremely helpful in accommodating my request. I wouldn’t hesitate to recommend Milton’s and I will certainly be using you again in the future for my girlfriend’s engagement ring and to add to my watch collection. Also, the watch is lovely.”

6th March 2015 : ” We would just like to pass on our sincere thanks to one of your employees by the name of Mr Alan Mxxxxxx. My husband and I visited your shop in St Johns centre in Liverpool on Saturday 28th February 2015 looking to upgrade my Rolex watch. Mr Mxxxxxx was the sales assistant who dealt with us and I feel I must write in to you to express our gratitude to him for his expertise. He was such a helpful, courteous and knowledgable gentleman and it was such a pleasure to give our business to him. We would highly recommend Mr Mxxxxxx to our friends and family if they needed any advice or help regarding watches or jewellery.”

6th March 2015 (from a customer using our pawnbroking service for the first time) : “Thankyou for being so professional and not being judgemental.” [ We never would be. Our pawnbroking customers borrow for many different reasons, come from all walks of life and include some very successful people. The only common factor for all pawnbroking clients is that they need funds quickly for something ].

1st March 2015 : “Just received my ring back….my wife is delighted with it. Thankyou very much for doing the repair. Excellent customer service. Thanks again.”

25th January 2015 : “I love the ring and enjoy wearing it very much and have been so happy with the purchase. (Thank you for the patience of your sales staff, it took me a long time to decide on which ring to purchase as this one was over my original budget but beautiful!).”

20th January 2015 : “Thankyou very much for repairing my necklace…..I have had it since I was 13, it would be awful if I lost it. Many thanks…”

30th December 2014 : “To the management and staff of Miltons shop St. Johns shopping centre I just want to say thank you for your kindness you have shown towards me, I really appreciate it.”

20th December 2014 : “I just wanted to praise Pauline who is a credit to your company. I didn’t feel pushed into buying even though I did end up spending a lot of money.”

12th November 2014 : “Dear Mr. Milton, We would like to compliment the staff in your Liverpool store, particularly L…….  She was really kind and we appreciated it…….  Just thought you should know but I expect you do know what good staff you have!”

22nd September 2014 : “Karen and the ladies were lovely…great customer service….bought a lovely eternity ring….thank u”

31st August 2014 : “Although he had nothing to gain, he was incredibly helpful and really helped me out. One of the good guys, for sure.”

30th August 2014 : “Delighted, Thank you” and “I just want to thank this TZ forum member who has been incredibly helpful to me, and recommend his firm…..Highly recommended – name of business “Miltons / Miltonaires.” A massive thankyou.”

18th August 2014 : “Everyone who I’ve spoken to has been impressed with the level of service I’ve experienced”

18th July 2014 : “Thank you for all your help and guidance and same goes for Phil….Keeping customers happy is not easy but you and your staff do a great job.”

21st June 2014 : “…after conversing with Haywood Milton on line who offered me the opportunity to try on all the options (and more), I made the 5hr round trip to Liverpool two weeks ago.
Phil Ellison at Milton’s was excellent. I got to try on the watches I needed, there was ZERO pressure, ZERO salesmanship just friendly interesting Rolex chat… I even tried on a completely out of proportion overly heavy Seadweller… in fact Phil was so blummin’ helpful I even tried on his watch! Anyway it got to the point where I was down to two watches… I couldn’t make my mind up and Phil said to take my time there’s plenty of watches out there and what I want will crop up at some point… I couldn’t take that sort of heavy sales pressure so had to get out of there and grab a coffee and some fresh air. Anyway with caffeine came cojones and so I went back… And bought…. The big ugly Seadweller! I really liked the Explorer ii but when I tried the Seadweller on it Just Looked Right. It’s like a Sub, but more… betterer. I didn’t even think it looked totally stupid on my twiglet like wrists! Had it for a couple of weeks now and can’t stop looking at it I’ve also had it on a NATO which looked amazing. I would like to reiterate how fab Phil was at Milton’s. I also had “the opportunity” to experience their aftersales service. All I would say is absolute first class service from both Phil and Haywood who was superb to deal with. This might sound like a Milton’s advert and so be it. They were that good.”

10th March 2014 : “We just wanted to write to express our sincere thanks for all of your help and advice in finding the right engagement ring for us.  After all your help with replacing my watch, I had absolutely no hesitation in asking you about the ring.  You really put us at ease and your sage advice was much appreciated. We are both delighted with the result; the ring is stunning and just what we both hoped for. We really enjoyed coming in to see you and it was such a pleasure….”

24th February 2014 : “As soon as we entered, we were met by Alan.
This man is a credit to your company.
Right from the start he was pleasant, extremely helpful, and made us both feel very comfortable…..
I have worked in the customer service sector for over twenty years, and in some stores led training sessions on this subject, so I know good service when I receive it.
Its important to note that customers can be quick to complain when something goes wrong, but perhaps not as swift to commend someone when things go right.
Would it be possible for someone to reply to this email? (Just so I know someone has read it!)
Please pass on our thanks to Alan, and we look forward to returning to your store in the future.”

28th December 2013 : “Sublime purchase experience. I recently purchased a NOS 16600 from Miltons – I have to commend the whole team on what can only be described as a flawless transaction. Haywood clearly has a hugh passion for all things Rolex and his excellent communication gave me the comfort to proceed with the purchase. I enquired about the watch on a weekend and Haywood immediately put it on hold for me pending transfer of funds. I then corresponded with both Phil and Paul who again are excellent to deal with and really know their stuff. I only have good things to say about the entire team at Miltons and would purchase another watch from them without hesitation. I have previously corresponded with / transacted with a number of other secondary Rolex dealers and this was without doubt the best experience of them all. Thanks Guys!”

28th December 2013 : “Two of my Rolex are from Haywood. Both great easy transactions. He’s one of the best.”

28th December 2013 : “I can chime in here, Haywood sorted me out when I was looking for a bezel insert for my 16610. He and his team went above and beyond to help me out, a big thank you to Haywood and Phil, top notch guys and I’ll be sure to pop in the next time I’m in Liverpool.”

26th August 2013 : “I have just bought my first Rolex, a delightful and stunning ‘D’ series Explorer 2 16570 (White dial) from SS Milton in Chester, I have nothing but positives regarding the whole purchase….courteous, mannerly and very knowledgeable people that I dealt with….”

25th August 2013 : “I have to add the customer care, advice and whole experience was for want of a word “fantastic”…no pressure, very friendly salesperson (Sue)….the amazingly knowledgeable “Tecchie” (Michael), but above all the comfort of knowing several factors regarding authenticity, integrity and after sales are all part of their service to the consumer.
The staff can’t do enough to assist you in a very polite, mannerly in a down to earth approach, this obviously is genarated from above.
The closing gesture of a complimentary bottle of Champagne was also a very fitting gesture to their professional attitude towards their customer. Only drawback it wasn’t a bottle of 1928 Krug, maybe next time Haywood ;-).
First class service all around with not one negative. ”

12th June 2013 : “…for Rolex we found we got much more for our money with Miltonaires. Also, their expert Phil Ellison is very knowledgable and good to deal with.”

9th May 2013 : “I have found Haywood Milton to be absolutely first class in pmy dealings with him that stretch over a few years now . His knowledge and attention to detail is totally where it should be when dealing with high value items like Rolex watches , he is well respected in the vintage watch community and somebody I would recommend to anybody… ”

7th May 2013 : “My personal experiences with Heywood & Phil have been brilliant. They absolutely love the brand, Heywood went above & beyond to help me with a purchase & valuation even though he had no vested interest in the watch. I truly don’t have the vocabulary to accurately sing their praises.”

26th December 2012 : “I went to Miltons in Liverpool who specialise in mint pre owned watches. Got a Z series first redg in 2008 though in immaculate condition for £4999 with all papers. It is a stunning piece and feels ‘right’. So thanks to the forum for Luke’s help and recommedation and to Miltons for being professional and helpful.”

19th July 2012 : “I’ve bought a few from www.miltonaires.com in Liverpool…….they really are worth the visit, I was there a few weeks back and they had used and in tip top condition GMT IIs, Subs…..all boxed up and in great shape they also provide a 2 year guarantee.”

20th November 2011 : “I have had the pleasure of meeting and doing business with Haywood – face to face on at least 3 occassions… He is the Managing Director of Milton’s and is a passionate Rolex collector and used Rolex retailer. What he doesn’s know about Rolex is not worth knowing about. He does have a website which lists his company’s inventory but does NOT offer mail order service or specialised bespoke photography of individual pieces … (I know, because I have tried and asked before!!!) What he does offer is personal honest service with full authenticity guaranteed for all pieces – all pieces are either mint, RSC serviced, or carefully repolished by their dedicates watch makers (who have been described as – as good as RSC polishers, finishers)…. I would not hesitate on calling him, or viewing his website when I am looking for my next Rolex – he has sold me a Rolex 16200 Datejust, 116234 Datejust and 16610 SS Submariner Date without issue or concern.”

10th October 2011 : “I am in no doubt that I went to the right man with such experience and expertise.”

5th July 2010 : the following card is received from a client

26th February 2008 : “Dear Mr. Milton, I deliberately left writing this letter until after the busy December/January period, I suspect that, during that time, you are very busy. I am writing to thank both yourself, and your staff for the tremendous help you have given me during the past two years. My son, Xxxx, suffered a severe spinal injury in Xxxxx…He was given medication and sent home in sheer agony. Although a grown man, and reluctant to admit it, he was afraid. He was being treated for only a sprain and he instinctively knew it was more serious. I came to you desperate for funds to bring him home. I cannot thank you and your staff enough for the help and concern you gave me. Thanks only to yourselves I was able to bring him home. On arrival home he was rushed to resus. unit in Arrowe Park…I dread to think what the outcome would have been without your help. It was touch and go for a while…He has now changed his career path…He is doing well…In particular I would like to thank Jan, Maria and Noreen for their kindness and concern, and of course yourself for taking my concerns into account and giving them the ok to loan me the money I needed. I know you went out of your way to help me and I will always be grateful to you and your staff. As a Mum I can not thank you enough. With kindest regards, Yours gratefully…”

4th August 2004 : “To Manager and Staff, I just want to say how very much I appreciated your service and attention when purchasing my watch on Friday 2nd August…your staff so kind and attentive. Thankyou…I am so pleased with the watch. If we want anything at all in  the way of jewellery it will certainly be Miltons for us. We will also recommend our friends. Many, many thanks…”

11th December 2002 : “Hello Haywood, just a quick email to thank you for all the trouble you took to obtain and fit the extra links to the watch we purchased. We are delighted with both the watch and the service! I will not hesitate to recommend you to friends. Needless to say, when I want to obtain another quality watch, Miltons will be the first place that I think of. Many thanks…”

23rd November 2000 : “Dear Sir, I was a customer at your shop on the 22nd inst, and would like to offer my praise of your assistant who served me. My purchase was small, just a pair of stud earrings and dolphin “sleepers,” a grand total of £35, but she couldn’t have been nicer, or more helpful if I had spent 35 thousand pounds….Please would you forward to her my appreciation. Yours faithfully…”

12th September 2000 : “Dear Mr. Milton, I wish to tell you how impressed I was by the pleasant, efficient manner that I received from one of your assistants last Friday. Mr. Langley showed great patience in helping us choose a watch. If only all assistants were so courteous and friendly, shopping would be much more pleasant.”